© 2018 by Fren Mah. All Rights Reserved.

The Works Art & Design Festival 2016

 

I applied the 2016 campaign, “The Works: Art & Design Redefined” onto the year’s festival guide, festival signage, event tickets, handbills, Metro advertisements, online and print materials.

The 2016 festival guide includes five columns for a clear reading. In addition, we chose to top align all of the images of the artwork for a cleaner and contemporary gallery aesthetic. As a way of encouraging The Work’s patrons to visit all of the 29 festival sites throughout downtown Edmonton, we included a new user friendly map. The map is supplemented by a new checklist of exhibitions to be sure you catch all the festival sites.