Pet Conference Visual Identity System
Tamed is a conference and trade show that focuses on its pets and their owners. It includes a diverse set of animals including birds, reptiles, dogs and cats. It also hosts many different events and educational sessions, such as rabbit races and dog shows.
For the visual identity of the conference system, I chose to keep the tone light, informal, and fun. The logo features the three basic pet animal types, a mammal, a bird and a reptile. I used the decorative typeface Reliq Std. to underscore the entertaining and enjoyable tone.
The conference program is designed for utilitarian purposes. It serves as a program guide for schedule information, keynote speakers and advertising for sponsors. In addition the cover serves as a name tag for the attendants, since the booklet is strung as a lanyard.