The Works Art & Design Festival Campaign 2018
The Works Art & Design Festival’s festival campaign and marketing collateral underwent significant changes in 2018. Firstly, I helped simplify their multiple-paged guide into a single sheeted map format. We created a map as an attempt to promote festival goers to tour downtown Edmonton, and visit the exhibits off their main site at the Legislature Grounds. I also assisted with designing their other campaign marketing collateral including print ads, posters, large format bus shelter ads, digital billboards, social media posts and festival signage.
In addition, I finished a complete redesign of their website. I ensured that their new website was mobile friendly, and I embedded Google Maps onto their website so that mobile users could access the user-friendly festival map information online. Their webpage can be accessed at theworks.ab.ca
The Festival Guide includes information about all the exhibits around downtown and the city during the 13 day festival.
This year's guide was reformatted into a map to encourage walking to the different festival sites.