The Works Art & Design Festival Campaign 2018


The Works Art & Design Festival’s festival campaign and marketing collateral underwent significant changes in 2018. Firstly, I helped simplify their multiple-paged guide into a single sheeted map format. We created a map as an attempt to promote festival goers to tour downtown Edmonton, and visit the exhibits off their main site at the Legislature Grounds. I also assisted with designing their other campaign marketing collateral including print ads, posters, large format bus shelter ads, digital billboards, social media posts and festival signage.

In addition, I finished a complete redesign of their website. I ensured that their new website was mobile friendly, and I embedded Google Maps onto their website so that mobile users could access the user-friendly festival map information online. Their webpage can be accessed at

© 2018 by Fren Mah. All Rights Reserved.